Marketing Analytics

Acquisition funnel optimization

Advanced customer segment acquisition

Multi-channel acquisition

ROI based on customer life-time-value

ROI based on smart attribution models

Mobile Apps downloads tracking

Product Analytics

Product A/B testing

Conversion funnels optimization

In-depth customer behavior analysis

Cross device user behavior

User retention optimization

Surfacing product trends and shifts

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CRM Integration

Import online data into own database

Export data into Google Analytics

Offline transaction tracking

Advanced integrations with 3rd party

Smart remarketing possibilities

Enhanced user segmentation

Staff Training & Development

Basic familiarity with Google Analytics interface and features

How to use the Analytics different reports

Creating custom made reports

Generating truly efficient A/B testing reports

Decision making processes driven by data

Getting to know the Google Tag Manager