Acquisition funnel optimization
Advanced customer segment acquisition
Multi-channel acquisition
ROI based on customer life-time-value
ROI based on smart attribution models
Mobile Apps downloads tracking
Product A/B testing
Conversion funnels optimization
In-depth customer behavior analysis
Cross device user behavior
User retention optimization
Surfacing product trends and shifts
Import online data into own database
Export data into Google Analytics
Offline transaction tracking
Advanced integrations with 3rd party
Smart remarketing possibilities
Enhanced user segmentation
Basic familiarity with Google Analytics interface and features
How to use the Analytics different reports
Creating custom made reports
Generating truly efficient A/B testing reports
Decision making processes driven by data
Getting to know the Google Tag Manager